Marketing Tactics

Kansas City, Kan. -- Coach will permanently extend its temporary stay at Kansas City’s signature designer outlet shopping destination, Legends Outlets Kansas City. The permanent location, which will nearly double the existing pop-up footprint, is slated to open fall 2015.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

Smart retailing, deep services and creative marketing lure shoppers to top malls

The retail industry is ever-changing, with shoppers now looking to malls as a place of both business and socialization. A constant evolution of attractions is needed to entice them to visit a center and then keep them coming back on a consistent basis.

Savvy mall owners are challenged to practice smart retailing and deliver creative, on-trend marketing tactics when leasing, marketing and operating shopping centers.

Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.

Australian specialty tea retailer T2 has made its U.S. debut, opening a store in the heart of Manhattan's Soho neighborhood. The shop stocks over 200 teas from around the globe along with an extensive assortment of teapots, cups, sifters and other related items.

Los Angeles - Factory workers of American Apparel established a coalition of workers to advocate for their rights before new corporate management. Hundreds of workers met on Feb. 28 to organize themselves into the "Coalition of American Apparel Factory Workers United to Save American Apparel."

Small business customers are the lifeblood of Sam’s Club and to ensure the continued vitality of the crucial shopper segment the retailer is supporting an entrepreneurial youth organization.

Sam’s donated $250,000 to the U.S. Chamber of Commerce Foundation (USCCF) and the Young Entrepreneurs Academy (YEA!) to grow and support YEA!’s national educational program that works to transform middle and high school students into confident entrepreneurs.

Walmart Vice President of U.S. Manufacturing Cindi Marsiglio is scheduled to provide an update on the retailer’s $250 billion domestic sourcing commitment at an event later this month.

Marsiglio is scheduled to speak at 7 a.m., March 19, at an event sponsored by Doing Business in Bentonville at the John Q Hammons Center in Rogers, Ark. The organization, known as DBB locally, regularly holds events at which top Walmart executives share updates and insights on key initiatives and working effectively with the company.