UPS repositions as full-service logistics partner

Atlanta – UPS wants to take on your problems. The company has unveiled a new positioning message, United Problem Solvers, which communicates the company’s capabilities to solve problems for all customers.



Specialty services leveraging or complementing UPS’s transportation network include global e-commerce solutions that include returns management and the ability for customers to change delivery times and locations, refrigerated and temperature-controlled shipping and warehousing, cryogenic transportation, package design and test lab, supply chain modeling and simulation,



FAA-certified employees for government and commercial air operations, and end-to-end supply chain visibility.



“The scope of UPS services has expanded significantly in the last few years,” said Alan Gershenhorn, executive VP and chief commercial officer. “We are continuing to change in response to customers’ needs. We’re transforming UPS from a logistics provider to a full-service partner that offers world class expertise and capabilities that helps customers increase revenue; improve cash flow; minimize lead time and reduce cost.”



The campaign’s television, print and online advertising debuts in the U.S. in media surrounding the NCAA Basketball Tournament. The campaign will subsequently appear in international markets including China, Germany, Mexico and the United Kingdom.



The United Problem Solvers campaign was developed in partnership with UPS’s global advertising agency, Ogilvy & Mather.