Marketing Tactics

Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort.

Philadelphia – Net income fell at Urban Outfitters Inc. during the fourth quarter of fiscal 2014, but still beat Wall Street expectations.

Urban Outfitters reported net income of $80.3 million, down 9% from $88.68 million the same quarter a year earlier.  Lower initial merchandise markups, increased markdowns and higher selling, general and administrative (SG&A) expenses all contributed to the decline.

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.

The decade-old team effort between Lowe's and Habitat for Humanity was on display again this month in Las Vegas, but this time, a six-time NASCAR Sprint Cup champion joined the team as well.

Jimmie Johnson worked together with Lowe’s employee volunteers and other volunteers from Habitat for Humanity Las Vegas to raise the walls of a new home at Las Vegas Motor Speedway during the Kobalt 400 race weekend.

Baltimore -- Under Armour has opened its largest store to date, on Michigan Avenue in Chicago. With nearly 30,000 sq. ft. of retail space, the store is designed to provide an immersive and interactive brand experience.  It features the latest in video and digital technology, and also includes a section dedicated to wearable fitness devices.  And for a local feel, a large wall is covered in ivy, inspired by the Wrigley Field ivy.
 

Just in time for bikini season, Lands’ End is introducing a new digital tool to solve the most vexing seasonal dilemma for many women: finding the perfect swimsuit.

The Lands' End Swim Finder is an online tool that helps women select the perfect swimsuit. The tool was created to provide a professional swimsuit fitting consultation virtually, in the comfort and privacy of one's home.

New York -- Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.  Designed to engage Millennial women, the campaign will use Old Navy’s Tumblr page as the content hub and combine native, video and display advertising across Yahoo properties and its extended network.

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.