GameStop expands gift card trade-in program

GameStop is trying to make it even easier for customers to shop its stores and website by expanding its gift card exchange program.

The retailer announced that customers can now sell even more select gift cards to GameStop in exchange for the products they want to buy at any of its more than 4,000 retail locations as well as online.

"We've always provided the best value through our trade-in and preowned offerings, and the success of our original gift card exchange offering has proven that," said Jon Haes, senior director, pre-owned merchandising at GameStop. "We're excited about our growing partnership with Cardpool. This is the logical 'next step' in revolutionizing the way major retailers offer prepaid gifting exchange while providing customers even more ways to access immediate value both in their retail stores and online."

Based on the successful 2014 launch and consumer demand for the online exchange program, GameStop Exchange is expanding so that customers can also quickly sell their gift cards in GameStop retail stores and have the value loaded to a GameStop gift card that can be immediately used to make GameStop purchases. This instant gratification is a key component to the GameStop exchange experience, and a differentiated advantage for GameStop through its partnership with Cardpool.

"GameStop is already the leader in the game trades business," said Tomas Campos, Blackhawk Network general manager of digital & emerging services. "Gift card exchange is another valuable service to offer to their customers that further differentiates GameStop in the market."

To learn more, please visit GameStop.com/WeBuyGiftCards.

Texas-based GameStop operates more than 6,600 stores across 14 countries.