Marketing Tactics

Goodlettsville, Tenn. -- Dollar General Corp. is not sitting back while rivals Family Dollar and Dollar Tree prepare to merge. Following its failed bid to acquire Family Dollar, Dollar General has accelerated its expansion plans for 2015. The discounter, which already has the retail industry’s most aggressive new store strategy said it will open 730 new stores and remodel 875 existing locations in 2015, translating into a 6% increase in total square footage. And looking ahead, Dollar General plans to grow its square footage by 7% in 2016.

Bolingbrook, Ill. -- Ulta Beauty is running strong. On Thursday, the fast-growing beauty products and services retailer posted fourth quarter profit and revenue that topped Wall Street expectations, including an 11.1% jump in same-store sales. It also announced plans for 100 net new stores in fiscal 2015, for a 13% increase in total square footage.

Ulta reported net earnings of $87.3 million for the quarter ended January 31, up 21.6% from $70.7 million in the year-ago period.

Sprouts Farmers Market is hoping Nascar fans will be racing to its stores after the Phoenix-based retailer signed on for a major sponsorship.

The 200-unit retailer of fresh, natural and organic foods will be the primary sponsor of Cole Whitt’s number 35 Ford Fusion when the green flag drops at this weekend’s CampingWorld.com 500 at the Phoenix International Raceway. According to Sprouts, the 23-year-old Whitt is an Arizona native committed to living a healthy lifestyle. Sprouts also operates more than 20 stores in and around Phoenix.

Glendale, Wis. -- Olshan Properties announced that Old Navy will open a store at Bayshore Town Center, in Glendale, Wisconsin. Old Navy will occupy a 17,025-sq.-ft. space that formerly housed Applebee’s, which has relocated to a larger location within the center.
     

Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort.

New York -- Yet another online company has entered the physical retail space: Google has opened an in-store shop in Currys PC World, on Tottenham Court Road in London. It is the first time the Internet giant has opened a retail space under its own name, and two additional shops are slated to open later this year, in Currys PC World’s Fulham and Thurrock locations.

Chicago – A majority (82%) of shoppers look for coupons before grocery shopping, according to the Market Track 2015 Shopper Insight Survey. And 61% of grocery shoppers look for both print and digital coupons.

In contrast, only 33% look for print coupons. Other findings include that nearly 80% of shoppers will switch where they shop if prices are lower elsewhere, and 75% will switch the brand they buy if a different brand is on sale.

Amazon.com is appealing to early adopters with the launch of a new "store" called Amazon Exclusives.

The company has opened a new store called Amazon Exclusives, which aims to give consumers direct access to hot, innovative products from up-and-coming brands. For now, the store will focus on electronic accessories, toys, sporting equipment and some fashion items. It will also sell some products featured on the TV program Shark Tank.