Skip to main content

Marketing Tactics

  • More Nook promotions from Barnes & Noble

    Barnes & Noble is trying to generate excitement around its struggling Nook products with a giveaway tied to social media.

    The retailer says the #NOOKReadingStyle Sweepstakes is designed to inspire book lovers to share their reading style on their Facebook pages and other social media channels. Through March 31, participants can enter for a chance to win exciting prizes, including a $500 Gilt E-Gift Card, a Samsung Galaxy Tab 4 NOOK and 100 $25 Barnes & Noble Gift Cards by completing the sweepstakes entry form on the NOOK Facebook page.

  • Survey: Consumers love iPhone, Apple and retail

    Mountain View, Calif. – Move over mom, baseball and apple pie. The new three things everyone loves are iPhone, Apple and retail.

    According to a new survey of global English-speaking consumers in 84 countries, the “NetBase Brand Passion Report,” iPhone is the most-loved brand in the world. Apple comes in at number three. And retail and Apple dominate the rest of the top 10 brands, which are Etsy (4th), iPad (5th), MacBook Air (6th), Starbucks (7th), Chipotle (9th) and McDonald’s (10th).

  • Hhgregg launches omnichannel ‘March Markdown’ promotion

    Indianapolis – Just in time for the annual college basketball championship tournament, Hhgregg is running an omnichannel “March Markdown” promotion. From March 16 – April 6, customers can enter up to four times per day via Facebook, online, or by sharing the Hhgregg “Acrobatic Dunk Madness” video.

  • Sports Authority debuts plus-size activewear

    Sports Authority is targeting a new segment of shoppers looking for “athleisure” wear with a new line of plus-size clothing.

    The retailer says its new Aspire and Aline Design lines were created specifically for women looking for stylish, affordable and cross-functional yoga and outdoor apparel that can be worn with confidence. The full product assortment is now available exclusively at Sports Authority stores and online at sportsauthority.com.

  • 'Whole Foods for pets' Kriser's adds 26th store

    Trendy pet retailer Kriser's is opening another store in the Houston market as it blazes a trail of expansion across middle America.

  • Barnes & Noble runs social Nook promotion

    New York – Barnes & Noble Inc. is launching the #NookReadingStyle sweepstakes, designed to inspire book lovers to share their reading style on their Facebook pages and other social media channels. From March 16-31, participants can enter for a chance to win prizes including Nook e-readers and Barnes & Noble gift cards by completing the sweepstakes entry form on the Nook Facebook page.

  • Drizly updates app, site, branding

    Boston – Omnichannel beer/wine/liquor delivery service Drizly is relaunching its mobile app, website and branding. New features of the site and app include ratings, reviews and rich media content; storable “favorite” orders and address books; smart searches that deliver results as users type; and the ability to share Drizly with friends and send gifts.

    Drizly’s new digital interface also enables immersive brand experiences with alcohol products; rich content placements; and sponsored listings.

  • How Retailers are Finding Business Value in Social Loyalty

    By Chris Mike, Chirpify

    These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

X
This ad will auto-close in 10 seconds