Marketing Tactics

C-Spire Wireless is providing a fresh take on  wireless shopping. The company's new, customer-inspired prototype provides a a hands-on, interactive experience in an easy-to-shop environment that encourages customers to explore.
 

Big Lots is looking to drive springtime growth with a traffic generating campaign aimed at consumers looking for “shopping discoveries.”

The retailer is launching its “Shop Big Lots First” campaign to entice consumers to look to Big Lots for their outdoor entertaining needs. Customers will discover stylish, quality outdoor furniture at an incredible value, as well as the name brand grocery products needed to entertain family and friends outdoors, the company said in a statement.

Los Angeles -- Caruso Affiliated announced the appointment of Steven Martin to senior VP, strategic alliances & entertainment. Martin will oversee client sponsorships, large-scale entertainment events, brand activations, and new business development across Caruso Affiliated’s portfolio.  He will report to chief marketing and communications officer Judy Johnson.

Ann Inc. is blaming its huge fourth-quarter profit loss on expenses related to deep discounts and the West Coast ports dispute.

For the quarter ended Feb. 1, net earnings at Ann Inc. came in at $262,000, or 1 cent a share, compared with $4.7 million, or 10 cents a share, in the same period a year ago. Total sales rose to $647.4 million from $623.3 million, beating the analysts’ estimates of $627 million. Same-store sales rose 1%, with Ann Taylor brand sales declining 0.4% and Loft brand sales rising 1.9%.

Goodlettsville, Tenn. -- Dollar General Corp. is not sitting back while rivals Family Dollar and Dollar Tree prepare to merge. Following its failed bid to acquire Family Dollar, Dollar General has accelerated its expansion plans for 2015. The discounter, which already has the retail industry’s most aggressive new store strategy said it will open 730 new stores and remodel 875 existing locations in 2015, translating into a 6% increase in total square footage. And looking ahead, Dollar General plans to grow its square footage by 7% in 2016.

Bolingbrook, Ill. -- Ulta Beauty is running strong. On Thursday, the fast-growing beauty products and services retailer posted fourth quarter profit and revenue that topped Wall Street expectations, including an 11.1% jump in same-store sales. It also announced plans for 100 net new stores in fiscal 2015, for a 13% increase in total square footage.

Ulta reported net earnings of $87.3 million for the quarter ended January 31, up 21.6% from $70.7 million in the year-ago period.

Sprouts Farmers Market is hoping Nascar fans will be racing to its stores after the Phoenix-based retailer signed on for a major sponsorship.

The 200-unit retailer of fresh, natural and organic foods will be the primary sponsor of Cole Whitt’s number 35 Ford Fusion when the green flag drops at this weekend’s CampingWorld.com 500 at the Phoenix International Raceway. According to Sprouts, the 23-year-old Whitt is an Arizona native committed to living a healthy lifestyle. Sprouts also operates more than 20 stores in and around Phoenix.

Before Lululemon and many others started selling "athleisure" apparel, Juicy Couture started the trend in the 1990s. Now the brand and retailer plans a comeback. 

The company says it expects to open 133 stores (through its various licensing partners) during the next five years, according to Women's Wear Daily. Juicy will open 31 international locations in eight countries this year, the report said. Three of the countries — India, South Africa and Azerbaijan — will be new market entries for the brand.