Boston – Omnichannel beer/wine/liquor delivery service Drizly is relaunching its mobile app, website and branding. New features of the site and app include ratings, reviews and rich media content; storable “favorite” orders and address books; smart searches that deliver results as users type; and the ability to share Drizly with friends and send gifts.
Drizly’s new digital interface also enables immersive brand experiences with alcohol products; rich content placements; and sponsored listings.
Conceived in partnership with the Breakaway Innovation Group of Boston, the new Drizly brand identity includes a revamped color scheme and corporate logo.