Marketing Tactics

American Eagle Outfitters has entered into an acquisition that could eventually see it open hundreds of new stores, and also enter a more upscale market. The teen apparel retailer has acquired upscale menswear brand Todd Synder, along with Snyder’s Tailgate Clothing Co., a vintage sports-inspired brand that operates a college-town store concept. American Eagle sees the potential to open as many as 200 Tailgate stores at universities nationwide, starting with Southeastern Conference and Big Ten colleges, according to the New York Times.

Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

Amazon.com is not waiting until Black Friday or even Thanksgiving Week to launch its deepest holiday discounts.

The e-commerce giant announced Monday that its Black Friday Deals store is now officially open. In addition, this year Prime members can access more than 30,000 Lightning Deals 30 minutes early, giving Prime members special, early access to deals.

Chicago – General Growth Properties announced the return of Adventure to Santa, A DreamWorks DreamPlace 2,000-sq.-ft. interactive cottage, to five locations in its portfolio: Fashion Show – Las Vegas; North Point Mall – Alpharetta, Georgia; The Parks Mall at Arlington – Arlington, Texas; Oakbrook Center – Oak Brook, Illinois; and Southwest Plaza – Littleton, Colorado.

Photo: Courtesy of Kmart/Wendy Williams poses during recent a Wendy Williams Show taping at Kmart where the retailer announced the Bluelight Specials are back.

Kmart is hoping that bringing back a 50-year-old marketing strategy will ignite a new sales push online and in stores.

eBay is targeting consumers across digital and physical channels this holiday season with a new online holiday hub and even in-person selling stations.

Through Jan. 1, 2016, eBay is running a multifaceted holiday campaign called “Wish Bigger.” A central feature is a holiday-specific shopping site, eBay.com/holidays, which will offer features such as a soon-to-launch holiday heat map that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.

The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

Sports Authority wants to help customers stay healthy, wherever they are.

The full-line sporting goods retailer has launched its new BodyFit Personal Training app. This free app gives customers exclusive access to more than 100 fitness training videos and provides guidance on how to use Sports Authority’s proprietary BodyFit sports and exercise equipment.