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Marketing Tactics

  • Social shopping arena gets more crowded

    Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

    Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

  • Winn-Dixie bets on lower prices to draw shoppers

    Southeastern Grocers on Thursday announced a significant pricing initiative that addresses exactly what customers need: a $40 million investment into permanent lower prices on the products Winn-Dixie customers buy the most.

    Customers stated in a recent survey that “affordable prices” was the most important requirement from a grocery store, so Winn-Dixie is introducing a New Regular Pricing Program that will permanently reduce the prices on more than 1,500 grocery items at all 518 Winn-Dixie stores.

  • Walmart COO says ‘trust me’ this holiday season

    Easier shopping every day is the value proposition Walmart touting this holiday season as it contends shoppers are tired of pricing games played by other retailers.

    As it does every holiday season, Walmart claims it will have low prices on a broad assortment and the hottest holiday items, but it is also touting an improve store experience and a strengthened omnichannel approach.

  • Belk gets social with customers for holidays

    Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

  • Adobe: Holiday shoppers are on the move

    Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

    That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

  • Fifth straight quarter of comp growth for Build-A-Bear Workshop

    Build-A-Bear Workshop logged an increase in same-store sales in the third quarter even as the company enters what is historically its most profitable season.

    Same-store sales at the specialty retailer increased 2.1% in the third quarter ended Oct. 3. This was the fifth consecutive quarter it grew same-store sales.

  • 5th straight quarter of comp growth for Build-A-Bear

    Build-A-Bear Workshop logged an increase in same store sales in the third quarter even as the company enters what is historically its most profitable season.

    Same store sales at the specialty retailer increased 2.1% in the third quarter ended Oct. 3. This was the fifth consecutive quarter it grew same store sales.

  • Footwear brand doubles its odds in one of world's busiest locations

    For most retailers, one store in Manhattan's Times Square is good enough. But not for Skechers.

    Skechers USA has opened its second location in Times Square. The new outlet is located in the heart of the busy area, on what's known as the Bow Tie.

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