Infographic: Marketers lag in visual commerce efforts

Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.



According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels



In addition, less than 11% of marketers believe images are sufficiently being used in emails, ads and within the e-commerce environment. Fifty-four percent of marketers doubt their ability to report on how images drive conversions.



Other findings include that although one-third of marketers are using images to drive mobile commerce, respondents agree their creative assets are weakest within mobile and app environments.



Click on the infographic for more findings: