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Infographic: Marketers lag in visual commerce efforts


Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

In addition, less than 11% of marketers believe images are sufficiently being used in emails, ads and within the e-commerce environment. Fifty-four percent of marketers doubt their ability to report on how images drive conversions.

Other findings include that although one-third of marketers are using images to drive mobile commerce, respondents agree their creative assets are weakest within mobile and app environments.

Click on the infographic for more findings:

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