Marketing Tactics

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.

Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.

Saks will unveil its windows on Nov. 23, and the display promise to light up the night. The retailer will transform its windows with a “Winter Place” theme, complete with a state-of-the-art light show featuring three-dimensional elements on the front facade of the iconic store, including towering light icicles, crystal palace spires, and snowy magnolia arches.

Godiva Chocolatier has opened an in-store boutique in Macy’s Herald Square flagship in Manhattan.

Shoppers can create their own bespoke assortment of chocolates in the shop, which is accented with the brand’s signature gold throughout. The boutique features the largest chocolate case in North America. It’s also the first to include a large communal table, complimented by café seating.

American Eagle Outfitters has entered into an acquisition that could eventually see it open hundreds of new stores, and also enter a more upscale market. The teen apparel retailer has acquired upscale menswear brand Todd Synder, along with Snyder’s Tailgate Clothing Co., a vintage sports-inspired brand that operates a college-town store concept. American Eagle sees the potential to open as many as 200 Tailgate stores at universities nationwide, starting with Southeastern Conference and Big Ten colleges, according to the New York Times.

Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

Walmart and Hobby Lobby top the retailer list of the first ever annual Faith Equality Index.

Faith Driven Consumer, a group that represents 41 million Christian consumers, has published an index rating the faith compatibility of major brands both in the consumer and entertainment spheres, as well as serving as a voice for this community.

Chief marketing officers at leading U.S. retailers are forecasting a 4.2% increase in overall holiday store sales, according to the 10th annual BDO USA survey.

This year’s BDO projection is only slightly higher than the National Retail Federation’s expected 3.7% increase to $630.5 billion, slower than the 4.1% increase during last year's November-December period.