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Amazon’s Black Friday store is already open

11/2/2015

Amazon.com is not waiting until Black Friday or even Thanksgiving Week to launch its deepest holiday discounts.


The e-commerce giant announced Monday that its Black Friday Deals store is now officially open. In addition, this year Prime members can access more than 30,000 Lightning Deals 30 minutes early, giving Prime members special, early access to deals.


“Shoppers come to Amazon to discover the best deals on the best gifts and this year, we’re pulling out all of the stops,” said Steve Shure, VP, Amazon Consumer Marketing. “We’re giving Prime members early access to more than 30,000 Lightning Deals and for all customers, tens of thousands of great deals in the Black Friday Deals store. With incredible deals, fast delivery options, curated lists like our Electronics Holiday Gift Guide, gift recommendations, customer reviews and more, we’re making it easier than ever for customers to save time and money on their holiday shopping.”


In addition, the retailer’s curated Electronics Holiday Gift Guide and Gift Finder tool will aim to take the guesswork out of shopping and make it easy to discover all of the right gifts.


Amazon says Prime members will get the first crack at more than 30,000 deals through Prime Early Access, including:




  • 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player


  • $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens


  • 47% off Jaybird X Sport Bluetooth Headphones


  • Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800


  • 40% off select Frye shoes, handbags, accessories and luggage/travel for men and women


  • 40% off select toys from top construction brands including K’NEX, Tegu, and Magformer


  • Up to 50% off select Home Automation products


  • 20% or more off select Wilton and Pyrex bakeware products


  • Deals from top Kitchen brands including Rubbermaid, KitchenAid, Paderno, and Instant Pot


  • $10 off select $50 Black & Decker product purchases


  • Up to 50% off hundreds of PetSafe items


The retailer also identified some hot gifts for this year, including:




  • Tech gear is always at the top of shopping lists during the holidays, including the all-new Fire tablet, portable speakers from JAM, and headphones from Panasonic and Audio-Technica


  • Wearables and home automation items are wished-for year-round and customers will find the latest gear to make home life more efficient with products like the Belkin WeMo Netcam, Crock-Pot Smart Wi-Fi-Enabled Slow Cooker, and iRobot Roomba Vacuum. Customers will also find stylish wearables in new and exclusive colors from Jawbone, Fitbit, and Garmin to track fitness and monitor health.


Amazon is also touting its unlimited Free Two-Day Shipping on more than 20 million items, unlimited Free Same-Day Delivery on more than a million items in 16 metro areas, and early access to Lightning Deals all year long. In addition, Prime members in 20 metro areas receive one and two hour delivery on tens of thousands of everyday essentials with the dedicated Prime Now mobile app.


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