Dick’s Sporting Goods' new app part of a growing trend

More and more sporting goods retailers are using mobile and social technology to create an immersive and interactive customer experience. The latest development comes from Dick's Sporting Goods.



The retailer is encouraging customers to stay active when they are on the go via a new version of its mobile application that now rewards users for being active via a “Move” feature. The feature allows users to connect to fitness tracking applications MapMyRun and Fitbit to earn Dick’s ScoreCard points for achieving activity goals.



“We look to continuously find new ways for our mobile app to add meaningful value to the lives of our customers through shopping online, in-store and, now, by also rewarding them for being active,” said Rafeh Masood, VP of customer innovation technology, Dick’s Sporting Goods. “With this update to our app, our hope is to inspire and motivate our customers to stay active and encourage them to reach their personal goals by offering real savings for being active.”



Dick’s new app comes one day after rival sporting goods chain Sports Authority released its new BodyFit Personal Training app, which gives customers access to training videos and provides guidance on how to use Sports Authority’s proprietary BodyFit sports and exercise equipment.



In a slightly different vein, Finish Line just announced a new mobile/social marketing campaign that lets customers submit basketball videos for review by NBA players. But the goal is the same as Dick's and Sports Authority – touching customers in all areas of their athletic lives.