Marketing Tactics

Big screen actors and television personalities made smoking cool for generations of Americans. Now produce marketers and retailers hope a new deal with Hollywood can have the same effect on fruits and vegetables.

Retailers, are you prepared for the millennial effect?

Born roughly between 1980 and 2000, millennials, are poised to cause a tidal shift in the retail industry because of their spending power and unique characteristics that greatly influence how and what they purchase. According to Advertising Age, millennials will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes.

Jordan’s Furniture, known for its larger-than-life stores that combine retail with all manner of entertainment, is outdoing itself in its next location. The retailer is building a 192,500-sq.-ft. store in New Haven, Connecticut — its first in the state — that will feature a massive indoor rope course, billed as “IT Adventure Ropes Course,” that includes two 60-ft. high ropes courses. Jordan’s is devoting 20,000 sq. ft. to the attraction.

Jordan’s Furniture, known for its larger-than-life stores that combine retail with all manner of entertainment, is outdoing itself in its next location. 

The retailer is building a 192,500 sq.-ft. store in New Haven, Connecticut—its first in the state—that will feature a massive indoor roap course, billed as  “IT Adventure Roaps Course,” that includes two 60-feet high ropes courses.  Jordan’s is devoting 20,000 sq. ft. to the attraction.

Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.

According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.

Target has an aggressive new plan to lure shoppers this holiday season that includes free shipping on all orders and a new international website.

The plan is part of Target CEO Brian Cornell’s efforts to restructure the company and revamp its digital and in-store offerings. Free shipping starts Nov. 1 and ends Dec. 25.

A new e-commerce integration will empower online retailers to sell goods directly through Instagram.

Springbot, an e-commerce marketing platform designed for online stores, has integrated with Instagram to allow the creation of customized shopping pages through a Magento or Shopify merchant’s Instagram profile. Springbot already provides the tracking of revenue attribution for retailers on Facebook, Pinterest and Twitter.