Marketing Tactics

More than 362,000 votes were cast online in an innovative approach Walmart used to determine how $3.7 million in donations would be allocated among food banks nationwide.

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.

eBay’s brand advertising and marketing campaign, which debuts Oct. 13, aims to support sellers by engaging existing eBay users and attracting new ones.

Morrisville. N.C. – Same-store sales soared at Amazon.com and EBay during September 2014. According to e-commerce technology provider ChannelAdvisor, Amazon's September same-store sales growth came in at 37.9%, a decrease compared to August's 45.1%.  

Even with a decrease from August to September, 37.9% is more than twice the growth rate of e-commerce.

New York -- One-quarter (25%) of U.S. consumers plans to spend more on holiday shopping this year up from 20% in 2013, and spending on holiday gifts is expected to average $718, according to Accenture’s annual holiday shopping survey.

The survey also found consumer enthusiasm for Black Friday shopping has reached its highest level in eight years. Two-thirds of respondents (66%) said they are likely to shop on Black Friday, compared to 55% who planned to do so in 2013.

Overstock has enlisted Delivery Agent for its first TV commerce campaign, called "Overstocktober," which will enable viewers from now through Oct. 15 to purchase products directly from Overstock television commercials.

The online retailer is leveraging Delivery Agent’s ShopTV t-commerce platform so shoppers with Smart TVs and connected device homes can purchase items on e-retailer’s site directly from their television.

As part of its digital strategy, Avon has revamped its website.

"The Avon representative and her social circles have been the core of our business for more than 125 years," says Matt Harker, VP, Avon North America marketing. "The new site and a recently launched social media center help to forge strong connections between the representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."

New York -- Delivery Agent announced a deal with online retailer Overstock that will enable consumers with Smart TV and connected device homes to shop for items on Overstock directly from their television via Delivery Agent's ShopTV t-commerce platform.

Running now through Oct. 15, the "Overstocktober" campaign will enable viewers to buy products directly from Overstock television commercials.

Coty has submitted a binding offer to acquire the Bourjois cosmetics brand from Chanel for 15 million Class A Coty shares. Chanel has agreed to enter into exclusive negotiations.

Bourjois’ portfolio of color cosmetic products are sold through approximately 23,000 points of sale in more than 50 countries around the world. Bourjois was founded in 1863, by French actor Joseph-Albert Ponsin, who developed a line of color cosmetics for his fellow actors.