Marketing Tactics

Giant Eagle celebrated the grand opening of its newest Market District in Strongsville, Ohio. The Strongsville Market District will be the first Market District location serving the west side of Cleveland.

The 107,000-sq.-ft. Market District is open 24 hours a day, and will offer restaurant-quality dishes, as well as unique meat, produce, cheese and grocery selections from around the globe.
 

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.

Big Lots is preparing for the grand opening celebration of its newest store at 9 a.m. Friday, October 17, and baseball great Mariano Rivera will be in attendance.

Rivera, who spent 17 seasons with the New York Yankees as a relief pitcher, will kick off the store opening with an autograph session from 10 a.m-noon.

"What better way to celebrate our new store in North Bergen than by welcoming New York Yankee great Mariano Rivera to join us on this special day," said CEO and president David Campisi.

Dallas -- EnTouch Controls awarded Corner Bakery Cafe the company’s annual Environmental Sustainability Award for its commitment to energy efficiency. The award is given to businesses that have made a significant positive impact on the environment.

By Jeremy Geiger, Retailigence

The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total a record-breaking two billion in 2014. Now billions of people around the world have the devices needed to make hyperlocal ads possible.

New York -- Apparel retailers reported modest sales growth for the month of September, fueled by back-to-school spending early in the month.

Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.

New York -- The International Council of Shopping Centers forecasts a 4.0% increase in sales during the November-December holiday shopping period, the strongest gain in three years, amid positive economic signals. Total holiday shopping sales at shopping centers is estimated to be $488.6 billion in the same period.