Marketing Tactics

Los Angeles -- Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.

Cautious spending and a spending divide that has bifurcated the American holiday shopper into two distinct segments,  are two of the 10 big trends that are expected to drive the 2014 holiday shopping season, according to a new report from PwC US and Strategy&.

Aliso Viejo, Calif. - Johnny Rockets has reached its first agreement to distribute private label menu items for home consumption. Blackwood Industries, Inc., based in Orlando, Florida, has been selected to distribute branded hamburger patties and other related products via retail, as of Oct. 1, 2015.  

This comes on the heels of a recent Johnny Rockets announcement to launch Johnny Rockets Route 66 and Johnny Rockets Express restaurant banners.

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report released Tuesday from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."

With average in-store purchases exceeding online sales by two and three times, popular online-only retailers, including Birchbox, Piperlime, Bonobos and Blank Label are continuing their expansion into physical storefronts, further accelerating the trend of online retail concepts expanding their omnichannel sales strategy to include physical locations.

Howell, N.J. -- Norman’s Hallmark, a family-owned and operated card and specialty gift retailer, has signed a lease to occupy 5,200 sq. ft. at Aldrich Plaza, Howell, New Jersey, announced Levin Management, exclusive leasing and managing agent for the 150,000-square-foot shopping center.
 
Gloria Mercado, Levin’s leasing representative, negotiated the long-term lease.
 

Austin, Texas - Starmount has donated laptop computers to Retail ROI to help equip a computer lab at the Hogar de Niños Tía Tatiana School, an inner-city school in Herrera that’s located in an impoverished area in Santo Domingo, Dominican Republic. The laptops will be used to help replace outdated computers at the school, which serves more than 500 children.

Hasbro has signed a global licensing agreement with Pez International to develop a My Little Pony-branded line of Pez dispensers, Pez dextrose fizzy candy and fizzy rolls.

Hasbro will begin rolling out the new line beginning in early 2015 in Germany, France and Austria followed by additional markets worldwide. The new dispensers and candy will be on display at Hasbro Booth #D020 at Brand Licensing Europe in Olympia, London, October 7-9.