Marketing Tactics

Holiday sales are projected to grow at their fastest level in years, rising 4.1% to nearly $617 billion after a 3.1% increase last year, according to an annual forecast released by the National Retail Federation.

To bring transparency and simplicity to the changing health insurance market, Walmart is working with DirectHealth.com to launch Healthcare Begins Here, an in-store program designed to educate customers on health insurance options.

DirectHealth.com, an online health insurance comparison site, which is an independent licensed health insurance agency, will provide a resource that brings Walmart customers access to health insurance information and enrollment support.

Menomonee Falls, Wis. - Kohl’s Department Stores is launching a new omnichannel loyalty program called Yes2You Rewards in stores and online nationwide. The program is designed to offer personalized “incentives and surprises,” as well as points for every in-store and online purchase.

Newegg has opened a high-tech warehouse and shipping today in Indianapolis. The leading technology e-retailer estimates that the new warehouse will allow 45 million people in the Midwestern U.S. to get their orders faster.

In addition to Indiana, customers in Illinois, Iowa, Kentucky, Michigan, Minnesota, North Dakota, South Dakota, Ohio, Wisconsin and West Virginia will see the greatest benefit, with noticeably shorter delivery times.

Goodlettsville, Tenn. - Dollar General’s new Fast Way to Save program is now available in stores and online through Nov. 15. The program utilizes Dollar General’s new DG Digital Coupon platform powered by Coupons.com and offers an additional $100 in digital coupon discounts to Dollar General customers.

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

New York -- Uniqlo celebrate the opening of its store at Roosevelt Field, Garden City, New York, on Oct. 3.

The Roosevelt Field store is the retailer’s ninth store in the state of New York, and its 32nd in the United States.

Uniqlo currently more than 1,400 stores in 16 markets worldwide. The company is a brand of Japan’s Fast Retailing Co, whose brands also include Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory.

Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.