Marketing Tactics

New York -- Uniqlo celebrate the opening of its store at Roosevelt Field, Garden City, New York, on Oct. 3.

The Roosevelt Field store is the retailer’s ninth store in the state of New York, and its 32nd in the United States.

Uniqlo currently more than 1,400 stores in 16 markets worldwide. The company is a brand of Japan’s Fast Retailing Co, whose brands also include Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory.

Irving, Texas – The Michaels Companies Inc. is launching its annual “Trick Your Pumpkin” Instagram contest Saturday, Oct. 4. Every Friday Oct. 10 - 31, Michaels will award a $250 Michaels gift card and gift basket to a randomly selected customer who creates a pumpkin craft.

How well many retailers perform this holiday season in store and online will be determined by the shopping preferences of a demographic group that doesn’t typically get a lot of love from marketers.

Dayton, Ohio - Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology. Becoming more customer-centric is a top-two priority for 49% of respondent organizations.  

Mars Chocolate North America is bringing back M&M's Crispy Milk Chocolate Candies to store shelves in January 2015, following a 10-year absence.
 

New York - RKF has arranged two leases totaling 2,680-sq.-ft. at 1200 Madison Ave. on the Upper East Side of Manhattan with beauty retailer Bluemercury and upscale Scotland-based knitwear company Brora. The new Bluemercury, scheduled to the week of Oct. 6, will occupy 1,705-sq.-ft. and will be the brand’s second location on the Upper East Side.

Dallas - AT&T's new store design focused on the customer's mobile lifestyle is now open in Worcester, Massachusetts. The new store concept is the result of more than two years of research centered on the design goal of creating a more interactive and inviting store environment.

Customers in Worcester will be among the first to experience the new store concept.

Denver – In the past two years, the number of shoppers using mobile devices to make purchases has increased by 10 percentage points to 35% in 2014 from 25% in 2012. According to a new study by The Integer Group, increased purchasing by Hispanics, Asian-Americans, and the 15–34 and 35–49 age groups were largely responsible for this increase.