Marketing Tactics

By Gary Ambrosino, President and CEO of TimeTrade   Hidden in the onslaught of negative headlines about former retail heavyweights, like JC Penney and Sears, is a slew of less-publicized, good news from smaller—many formerly online-only—retailers that are not only weathering the storm but are thriving.   

Oak Brook, Ill. -- McDonald’s USA will answer questions from customers through a multichannel effort called “Our Food. Your Questions.” The company invites people to submit their food questions via social media.    McDonald’s will respond with behind-the-scenes webisodes and other social content that provides facts on ingredients, how food is made and how it’s prepared in restaurants.    

Brooklyn, N.Y. -- Home furnishings retailer West Elm will open a store in El Paso, Texas, on Thursday, Oct. 16th.    Located in The Promenade of The Fountains at Farah, the more than 22,000 square foot store will feature a curated selection of products made in Texas, part of West Elm’s Local initiative.   

New York -- Smart machines, mobile and digital business transformation all weigh heavily in tech research giant Gartner’s top 10 predictions for IT organizations and users in 2015 and beyond.    Here is an overview of Gartner's top 10 trends:    

Nestle’s Gerber brand is asking parent to upload photos of their infants as part of its 5th annual “Be Our Baby” contest and a chance to appear in a television commercial.

Amazon has sweetened the value proposition for its Prime members this holiday season by offering a 30 minute head start on select Lightning Deals on Amazon.com and daily sales events at MyHabit.com.

The early access deals feature is the latest enhancement to Amazon’s Prime membership which is best known for providing free two day shipping to members who pay a $99 annual fee. The feature brings elements of the competitive shopping behavior to Amazon by creating a sense of urgency to make purchases before the goods are gone.

Water conservation is big business for the nation’s largest home improvement retailer who earned accolades from the Environmental Protection Agency for selling nearly 13 million WaterSense devices.

The EPA named Home Depot a 2014 WaterSense Partner of the year for selling nearly 13 million WaterSense labeled products which helped customers save an estimated 42.5 billion gallons of water and more than $358 million in water related utility costs. The retailer said the water saved is enough to supply 291,000 U.S. homes for a full year.