Online urgency comes to Amazon Prime
Amazon has sweetened the value proposition for its Prime members this holiday season by offering a 30 minute head start on select Lightning Deals on Amazon.com and daily sales events at MyHabit.com.
The early access deals feature is the latest enhancement to Amazon’s Prime membership which is best known for providing free two day shipping to members who pay a $99 annual fee. The feature brings elements of the competitive shopping behavior to Amazon by creating a sense of urgency to make purchases before the goods are gone.
“Holiday shopping has become synonymous with deal shopping and this holiday, we’re adding new ways for customers to find special gifts for everyone on their list with savings throughout the season,” said Greg Greeley, vp of Amazon Prime. “With early access deals for Prime members, we are providing our most frequent shoppers with a first look at some of the best offers from Amazon and MyHabit this holiday, and all year.”
Amazon Prime members will find Lightning Deals eligible for early access marked "Prime Early Access Deal" on Amazon.com. Lightning Deals are limited time promotions running throughout the day on hand-picked items. Prime members are also invited to shop MyHabit daily sales events early. MyHabit is a unique fashion and lifestyle destination offering up to 60% off designer brands and new discoveries for women, men, kids and home. Most events start daily at 9:00am PST and last 72 hours, or while merchandise lasts. Prime members will be able to access these deals starting at 8:30am PST. Membership on MyHabit is free.
“We know customers love discovering the variety of fashion and home brands available on MyHabit, and we are thrilled to offer Prime members a first look at our incredible selection at truly incredible prices,” said Daren Hull, general manager for MyHabit. “This holiday, we are increasing the selection of daily sales events and Flash Finds, our best deals of the year, which feature unique brands and products that are rarely discounted.”