Marketing Tactics

Shoppers at Rite Aid stores in New York and Los Angeles will soon get a dose of 3-D along with their prescriptions as the retailer rolls out the first of its high-tech customer kiosks at 200 retail locations.

Minneapolis – Target Corp. is aiming last-minute holiday promotions at users of its Cartwheel mobile savings app and customers in need of product delivery or pickup. Cartwheel is offering users 50% off a different toy every day until Dec. 24.   

London, U.K. – Phone calls may seem obsolete in this text- and online-based age, but U.S. consumers are still making the call when they purchase items. According to a new study from call-based marketing automation company ResponseTap, consumers in the U.S. are more than twice as likely to make a phone call when making a purchase, as opposed to purely transacting online.   

New York - Edeka, Germany's largest supermarket company, decided to surprise its customers with some unexpected seasonal cheer. Thirteen hidden cameras caught shoppers’ expressions as the store lights went down and cashiers scanned items in such a way that their registers beeped the right notes of holiday favorite "Jingle Bells.” 

Target Corp. is targeting last-minute holiday shoppers by offering promotions to customers in need of pickup or delivery, and to users of the retailer's Cartwheel app.

Cartwheel users will get 50% off a different toy every day until Dec. 24. Also, from now until Christmas, Cartwheel will feature more than 150 offers at 25% off or more.

Orders placed at Target.com through Dec. 20 can still be delivered by Christmas. After Saturday, Customers can use Target’s Store Pickup option.

New York – The top holiday purchase items this year range from the less personal to the very personal. According to a recent online survey conducted by Harris Poll on behalf of Macy’s among nearly 1,700 U.S. adults 18 and older who are holiday shoppers, gift cards (61%) and clothing (52%) top the list when it comes to the types of gifts that holiday shoppers plan to buy this season.    Other popular holiday items include:  

Ridgefield, Conn. - Moviegoers are still enjoying the big-screen entertainment at the AMC Theaters in Levittown, New York, even as Schimenti Construction is renovating the ten-theater complex.  The company’s first project with AMC, it will be completed in January 2015, in just 95 calendar days from start to finish.  

Gift cards and clothing top the lists of holiday shoppers this year, according to a new Harris Poll conducted for Macy's.