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Marketing Tactics

  • Survey – Small discounts prompt in-store pickups

    Toronto, Canada - Today’s consumers increasingly shop online with home delivery, eliminating a valuable trip to the store where they can be enticed to make additional purchases. However, a LoyaltyOne survey of 1,000 American consumers indicates a discount on the online purchase for picking up in store (as has been experimented with by Target and Best Buy) will encourage a majority of customers to select that option.  

  • Dunkin’ Donuts opens 6 stores in Miami

    Canton, Mass. – Dunkin’ Donuts opened six new restaurants and remodeled one location with existing franchise partners during the last several weeks in  the Miami-Fort Lauderdale market. Currently, there are more than 150 Dunkin' Donuts restaurants located throughout the area.    In total, there are more than Dunkin’ Donuts 150 restaurants in the Miami-Fort Lauderdale market.

  • Banana Republic shows procrastinators some love

    Banana Republic is taking an innovative approach to last-minute holiday shoppers this year: top-notch perks and special discounts for procrastinators.

    The company will be offering a “Procrastinators Event,” a special promotion for last-minute shoppers, from Dec. 17-22.

  • Canada Post – Cyber Week deliveries rise

    Ottawa, Canada – The U.S. retail tradition of ‘Cyber Week’ is spreading north. New data based on parcel volumes compiled by Canadian mail service Canada Post show that e-commerce shipments as a result of Cyber Week this year have doubled since 2012.  

  • Study – Restaurant revenue drops post-Thanksgiving

    San Francisco – In the last several years, restaurant revenue declined 22 to 45% during the post-Thanksgiving holiday period. According to a study across quick-serve, fast casual, and fine dining chains by customer engagement solutions provider Thanx Media Inc., the average restaurant experienced a 27% revenue decline in December, as compared to that year's monthly average.   

  • Sherwin-Williams paints store No. 4,000

    After announcing new partnerships with HGTV and Lowe’s, as well as three consecutive quarters of record growth, Sherwin-Williams is celebrating another milestone.

    The company announced it is opening its 4,000th store in Sewickley, Pa.

  • With help from friends, consumers can win Mellow Mushroom contest

    Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  

  • USA Today honors Porch.com CEO

    Porch.com CEO Matt Ehrlichman has been named the USA Today Entrepreneur of the Year for 2014.

    Key criteria of the award included exhibiting significant growth this year and solving a consumer problem.

    Ehrlichman won the honor after a team of USA Today editors sorted through 10 finalists.

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