Marketing Tactics

On the heels of announcing a new partnership with Lowe's and HGTV, Sherwin-Williams Co. is predicting healthy sales growth for this year and next year. For the full year 2014, the company expects consolidated net sales to increase approximately 9% compared with full year 2013.

New York City - The International Council of Shopping Centers set new attendance records at its New York National Deal Making Conference, moved for the first time to the Javits Convention Center, held December 8 and 9, and keynoted by Donald Trump. The two-day event at the new location nearly doubled the size of the space from prior years, and drew more than 400 exhibiting companies and 9,600 attendees, representing a new attendance record and a 26% increase compared to the 2013 event.  

Think young shoppers want to buy everything online? New research from Teen Vogue suggests otherwise.

Teen Vogue asked its millennial readers about their holiday shopping habits and findings related to all manner behaviors throw cold water on the notion that malls are dead or dying.

New York - Even in a digital age, young women still love shopping malls—especially during the holidays. According to a survey of female millennial shoppers from Teen Vogue, 65% of respondents will do the majority of their holiday shopping in stores, compared to 35% who will do most of it online. The top reasons why respondents said they would rather go to a mall than shop online during the holiday season was to see products (75%), hang out with their friends (44%), and bond with their mom (37%).  

Wet Seal may file for bankruptcy protection if it fails to immediately resolve its liquidity issues, the company said.

CHICAGO - In time for the holiday rush, General Growth Properties has introduced several new customer initiatives, including an arrangment with Uber to provide free trips (up to $60) to participating malls for all riders and free return trips for new Uber riders or those who spend more than $150 during their visit.   The shopping center developer is providing omni-channel initiatives like same day delivery; enhanced guest experience services; and one-of-a-kind holiday attractions.  

Fort Worth, Texas - There’s no quick turnaround in sight for RadioShack. On Thursday the struggling chain reported a wider-than-expected third-quarter loss and detailed cost costs that include staff reductions and more store closings to boost earnings by some $400 million annually.  

Los Angeles - CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage.   “With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and CEO.