Marketing Tactics

After announcing new partnerships with HGTV and Lowe’s, as well as three consecutive quarters of record growth, Sherwin-Williams is celebrating another milestone.

The company announced it is opening its 4,000th store in Sewickley, Pa.

Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  

A sharper focus on merchandising and marketing netted positive results for Gymboree, as the company reported an increase in same store sales for the third quarter.

But the company did report a steep loss of $522.1 million, compared with a loss of $24 million for the third quarter of fiscal 2013. Same store sales increased 1%. Net sales were $316.8 million, compared with $309.8 million in the third quarter of fiscal 2013.

Indianapolis – Simon  has broken ground on Tampa Premium Outlets in Wesley Chapel, Florida. Opening in October 2015, the multi-million dollar project will bring a diverse mix of more than 110 retailers with 441,000-sq.-ft. of leasable space. It will also include  a  a food pavilion with multiple dining options.  

HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line.

HSN and O’Neal will be selling a new collection near and dear to his heart: DRONE Precision Timepieces, a range of men's and women's watches.

  New York - Online marketer Rent the Runway has signed a lease to open a store in Chicago. It will be the third freestanding store for the company, with one in New York City, and one in Washington, D.C. The company also operates a shop inside the Cosmopolitan Hotel and Casino in Las Vegas.   Rent the Runway  rents designer dresses for four days or eight days. Prices range from $30 to $450 for four-day rentals, depending on the dress. It also rents jewelry, handbags and other accessories. 

On the heels of announcing a new partnership with Lowe's and HGTV, Sherwin-Williams Co. is predicting healthy sales growth for this year and next year. For the full year 2014, the company expects consolidated net sales to increase approximately 9% compared with full year 2013.

New York City - The International Council of Shopping Centers set new attendance records at its New York National Deal Making Conference, moved for the first time to the Javits Convention Center, held December 8 and 9, and keynoted by Donald Trump. The two-day event at the new location nearly doubled the size of the space from prior years, and drew more than 400 exhibiting companies and 9,600 attendees, representing a new attendance record and a 26% increase compared to the 2013 event.