Marketing Tactics

New York – Every retailer wants to acquire new customers, but not every retailer knows how to draw them in. According to new retailer and consumer survey data from loyalty intelligence provider Colloquy and sponsored by Chase Merchant Services, 60% of retailers admitted they lack reliable data to support effective targeting of new customers for acquisition purposes.  

Consumers are doing even more holiday shopping from their desktop computers this year, according to a new report from comScore.

The Internet analytics company reports that U.S. consumer spending from desktop computers for the first 44 days of the November-December 2014 holiday shopping season is up 15% from last year, to $42.5 billion.

Consumers who love chocolate may have been waiting for the day someone unveiled a chocolate 3-D printer. Well, thanks to Hershey Co., that day has come.

The company has announced the debut of its 3-D Chocolate Candy Printing exhibit at Hershey’s Chocolate World in Hershey, Pa. Consumers who visit the store will have the opportunity to interact with Hershey scientists and the breakthrough technology.

Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.   

Walmart has announced the 75 winners of its Food Pantry Holiday Makeover campaign, which gifts a food pantry organization with a $20,000 grant for renovations. 

Lakewood, Colorado - Colorado Mills, the largest outlet and value retail shopping destination in the state, in conjunction with the full-priced Denver West Village located on the Colorado Mills campus, is introducing a Dine and Discover program, allowing restaurant goers to Colorado Mills or Denver West Village participating eateries to claim gift cards for continued shopping at some of Colorado Mills’ retail store.  

GOODLETTSVILLE, Tenn. - Dollar General is offering free shipping on all purchases made online at on Thursday, Dec. 18, 2014, with the guarantee all in-stock purchases will arrive on or before Dec. 24, 2014.   No minimum purchase is required to take advantage of these savings to give last-minute holiday shoppers and money-saving customers alike a reason to celebrate this season.  

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.