Marketing

The Army and Air Force Exchange Service (AAFES) in partnership with the producers of the film Point Break have devised a novel approach to thanking those protecting American freedom.

Forever 21 is growing its its lower-priced format, F21 RED.

The chain has opened three new stores, with locations in Brooklyn, New York; San Diego, California and Kendall, Florida. The Brooklyn store is 35,000 sq. ft., while the San Diego and Kendall locations are more than 20,000 sq. ft.

Forever 21 launched F21 RED, which carries merchandise for men, women and children, in the first quarter of 2014. There are currently more than 20 F21 locations in the United States.

Walmart has recalled marketing executive Tony Rogers from his post in China to lead the retailer’s domestic marketing efforts.

Rapidly growing extreme value retailer Five Below could see its share price improve in the coming months as it is added to an important market index.

Five Below will join the S&P SmallCap 600 index effective after the close of trading on Friday, Dec. 18. The change is noteworthy for Five Below because such moves offer trigger increased buying of the company’s shares by funds that track the performance of the index which the company is joining. Five Below replaces UIL Holdings which merged with Iberdrola USA.

When it comes to retail diversity, Manhattan is about as inclusive as it gets.

A first-of-its-kind survey of 906 existing retailers in three of Manhattan’s leading shopping districts (SoHo, Fifth Avenue, and Madison Avenue) found a virtual “United Nations” of merchants originating from 26 countries. The Cushman & Wakefield study found that nearly four out of 10 retailers – 39% -- originate from outside the United States.

Dollar Shave Club has been a thorn in Gillette’s side since launching its disruptive subscription business model.

Photo: (left to right) Thu Xuan, Thuy Nga, Duong Quoc Nam, Shari Wagner, Kevin Wagner, Minh Hua, and Robin Lim (PRNewsFoto/Ashley Furniture Industries, In)

One of New York City’s most iconic luxury apparel stores is getting bigger.

Bergdorf Goodman will relocate its executive offices and other non-sales related functions to 4 West 58th Street, adjacent to its iconic Fifth Avenue location. The move will create an additional 25,000 sq. ft. of retail space in the retailer’s flagship, including the entire 8th and 9th floors.