Ron Johnson returns with re-imagined Geek Squad
Former Apple and JCPenney executive Ron Johnson’s career has been marked by spectacular success and failure, which is why his new retail venture called Enjoy is of interest, even if it borrows heavily from a service Best Buy launched more than a decade ago.
Billed as a “a whole new way to buy and enjoy technology,” Johnson secured $30 million in funding last fall and launched the service on Wednesday in the San Francisco area and debuts May 13 in New York.
The premise is simple: technology can be confusing and many consumers desire assistance to properly set up and use their technology. It is the same thought process that went into the launch of Best Buy’s Geek Squad service in 1994.
Watch Johnson talk about Enjoy by clicking here.