Marketing

Wayfair is leveraging the popularity of HGTV’s hit series “Fixer Upper” by partnering with the stars of the show on upcoming marketing campaign.

The Internet home furnishings retailer says it will feature design tips from Joanna Gaines and Chip Gaines in Wayfair promotions.

Macy’s will finally unveil its off-price business model in the fall by opening four new stores in the New York City area under a name that might not be so unfamiliar to loyal customers.

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.

Nordstrom may well be the first public company to have three presidents as co-presidents.

A major Canadian grocery chain has a new partner in its quest to improve its omnichannel capabilties.

Metro Inc. has partnered with XCCommerce Inc. to install XCCommerce’s Promotion Solution Suite in support of Metro’s omnichannel promotion and targeted coupon strategy.

New York -- Hibbett Sports’ expansion plan hit an important milestone in Sealey, Texas this month, with the opening of its 1,000th store location.

New York -- Discount supermarket company WinCo Foods LLC will open its 100th store on May 7, in Lewisville, Texas. The 83,000-sq.-ft. location is the fifth WinCo store to open in the Lone Star State.

The new store features WinCo's signature "Wall of Values" at the entry, which displays a wide variety of high-volume, value-priced products.

WinCo currently operates some 100 stores in the states of Washington, Idaho, Nevada, California, Oregon, Arizona, Utah and Texas.
 

Garden Ridge, Texas -- Décor superstore retailer At Home said that Former PetSmart CEO and chairman Phil Francis has been selected as an independent member of the board of directors of décor superstore retailer At Home. The retailer has been acquiring senior leadership talent with public company experience which has some industry experts suggesting a stock offering could be in the company’s future.

Chicago -- True Value Company, one of the world’s largest hardware cooperatives, announced that Deborah O’Connor will join the company as senior VP and CFO, succeeding current CFO David Shadduck who left True Value effective April 30.

Oak Brook, Ill. – McDonald’s Corp., which recently reported a 33% year-over-year decline in profits for the first quarter of fiscal 2015, is revealing the first steps of its turnaround plan. Beginning July 1, 2015, McDonald's will operate under a new organizational structure with the following market segments:

• U.S.: The company's largest segment, accounting for more than 40% of the Company's 2014 operating income;