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British activewear brand taps Bain exec to lead U.S. growth
Sweaty Betty, the London-based athleisure brand, is gearing up for expansion in the United States.
The retailer named Erika Serow president and CEO of its U.S. business, effective Jan. 18, Women’s Wear Daily reported. Serow has served as retail practice leader for the Americas region for Bain & Co. since 2013, with a focus on the apparel sector. She started at Bain in 1995.

