Ex-Ann Taylor exec takes on new brand challenge

Global Brands Group named former Ann Taylor and May Company executive Adrienne Lazarus as CEO of The Frye Company, one of the holding company’s premier controlled brands and what Lazarus contends could become an American global lifestyle brand.

The company said the appointment of a veteran retailer such as Lazarus reflects a strategic focus on the 150 year old brand.

Frye has crafted a rich heritage and strong reputation for producing quality leather products with broad appeal to both fashion-conscious consumers attracted by its vintage classic styling as well as those seeking durability and quality, according to the company.

Frye operates four flagship retail stores in New York City’s Soho neighborhood, Boston, Georgetown and Chicago, as well as an online sales platform.

“We are excited to welcome proven retail leader Adrienne Lazarus as Frye’s new CEO. Frye is one of the most important brands in our portfolio, and under her powerful leadership, will be positioned to continue its growth as a global lifestyle brand,” said Bruce Rockowitz, CEO and vice chairman of Global Brands.

Lazarus was president of Intermix, a multi-brand fashion retailer, from 2009 until its acquisition by Gap Inc. in 2013. Prior to Intermix, she held several executive positions with Ann Taylor, where she was president of the Ann Taylor brand and earlier was instrumental in launching Ann Taylor Loft and growing it to more than 500 locations. She began her career with May Department Stores.

“Frye is the second oldest brand in the U.S.; its authentic American values and deep heritage give it a unique and differentiated position in the marketplace, and create a powerful connection with consumers around the world,” Lazarus said. “We have a very exciting runway ahead of us, as we accelerate Frye’s current momentum by interpreting the brand’s enduring strengths through a modern lens, with fresh new products and a dynamic retail and omnichannel experience. I have been entrusted with leading a brand that represents both an inspiring legacy and a bright future, and I look forward to working with the team at Frye and Global Brands to write the next exciting chapter in the Frye story.”