Marketing

New York -- Aimee Soft, a Tel Aviv-based software company, has become an affiliate member of The O Alliance, adding a service that helps brands identify products most likely to result in online transactions.

Oak Brook, Ill. -- Retail Properties of America announced that it has closed on the off-market acquisition of a 38,000-sq.-ft. community center located in Tysons Corner, which is in the Washington, D.C./Baltimore corridor.

Recently renovated in 2012, the property is anchored by Golfsmith and shadow-anchored by Best Buy. It is also supported by national fast-causal restaurant offerings including Chipotle, Chick-fil-A and Roti. The property was purchased off-market for approximately $31.6 million.

Seattle -- Nordstrom may well be the first public company to have three presidents as co-presidents. The department store retailer on Tuesday announced that Blake Nordstrom, Pete Nordstrom and Erik Nordstrom have been named co-presidents of Nordstrom.

The new titles are, to a large extent, symbolic. The three executives will retain their current roles and responsibilities and will continue to serve on the Nordstrom board. There will be no change to their annual compensation.

New York -- Himmel + Meringoff and The Swig Company, co-owners of 1460 Broadway, announced that Foot Locker has signed a 15-year lease to occupy the building’s entire 36,000-sq.-ft., four-level retail space which has been designated as 8 Times Square.

Sunnyvale, Calif. -- Boomerang Commerce, a provider of omnichannel pricing technology, announced that Office Depot, Sears, and Groupon have deployed Boomerang’s Price Perception Index and rapid pricing testing platform.

Boomerang enables revenue growth and protects margins by rapidly analyzing, testing and deploying smart pricing, inventory and assortment strategies.

In addition, Boomerang unveiled two executive hires to help scale the team and the company’s global sales and marketing efforts.

Ann Arbor, Mich. - Domino's Pizza has opened in its third new market so far in 2015, as the first Domino's store in the Republic of Georgia opened the capital city of Tbilisi. Domino's Pizza in Georgia is a joint venture between Turkven, Domino's master franchisee in Turkey, and Geo Pizza LLC, led by CEO Tea Shengelia.

Los Angeles  — Privately held real estate development company Caruso Affiliated, has named Chris Baccus to senior VP, digital marketing. Baccus will lead digital strategy for various Caruso brands across all digital platforms, including SEO/CRM, digital advertising, social media and the entire company’s Web and mobile assets, reporting to chief marketing and communications officer Judy Johnson.
 

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

The chain says it will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Sept. 3 with a 6 p.m. kickoff.

Kohl’s is showing its customers that it cares about the recent earthquake in Nepal by making a large donation through its Kohl's Cares program.

The retailer is awarding a $50,000 cash grant toward earthquake relief efforts in Nepal. Kohl’s is providing this donation to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas.

Sam’s Club is toasting the grand opening of its newest club in Oklahoma with thousands of dollars in community grants and special appearances by politicians and celebrities.

The new Sam’s Club at 1705 S. Broadway Ave. in Moore, Okla., opens May 7 following an 8 a.m. grand opening ceremony. The company says the grand opening celebration will focus on the company’s commitment to the local community. “We’re so happy to be part of the community and look forward to giving back whenever we can,” said Club Manager Farrokh Moinian.