Marketing

San Francisco – The Gymboree Corp. shrank its net loss in the fourth quarter of fiscal 2014 to $7.4 million, from $167.2 million in the same quarter a year earlier. The elimination of a non-recurring $157.2 million non-cash impairment charge in the fourth quarter of fiscal 2013 contributed to the reduction in net loss.

Net sales rose 7% to $375.6 million, from $351 million. Same-store sales rose 5%. In fiscal 2015, Gymboree plans to close 30-40 stores and open about 12 stores.

Hibbett Sports’s expansion plan hit an important milestone in Texas this month.

The retailer announced the opening of its 1,000th store in Sealy, Texas, at 2290 Highway 36 South in Brazos Village.

True Value Company has selected a specialty retail veteran as its next chief financial officer.

Macy’s and Rite Aid are joining the other major retailers and companies that have partnered with Plenti, the first U.S.-based loyalty coalition  that allows shoppers to earn rewards points through a variety of purchases, from paying a phone bill to filling up at the pump.

The At Home chain of home décor superstores continues to acquire senior leadership talent with public company experience which suggest a public stock offering could be in the company’s future.

The most recent addition involves the appointment of former PetSmart CEO and Chairman Phil Francis. who has selected as an independent member of the At Home board of directors.

WinCo Foods LLC is marking its 100th store opening with a huge celebration in Texas on May 7.

The newest WinCo Foods store is located at 1288 W. Main St. in Lewisville and is the fifth WinCo Foods store to open in Texas. Occupying approximately 83,000 square feet the store will initially employ approximately 150 individuals, about 140 of whom have been hired locally.

Weis Markets says its customer experience strategy is paying off, as the grocery chain credited the effort with its increase in same store sales in the first quarter.

New York -- O’Reilly Automotive posted a strong first quarter, laying the foundation for continued growth in 2015. America’s second largest retailer in the automotive aftermarket industry said its expansion plans are on track after profit rose in the first quarter on higher sales and better margins, continuing a trend of 15% or greater profit growth for the past six years. The company said it plans to build a new distribution center in Texas to help support its 205 new stores in 2015.

New York -- Expansion plans are under way at surging Tractor Supply Co., which had a 5.7% increase in same store sales and a 19% increase in earnings in the first quarter.

The Tennessee-based retailer said it plans to open 110 to 115 new stores in 2015, as well as build a new distribution center in Casa Grande, Ariz. For the first quarter, same store transaction count increased 4.8% and average ticket increased 0.8%. Pet and heating consumables, fencing, truck accessories and tools all performed well, the company said.

Bentonville, Ark. – Wal-Mart Stores Inc. is shuffling a number of key executives and also tinkering with its organizational structure. Veteran Wal-Mart operator Mike Moore, who currently serves as executive VP of the 613-unit Neighborhood Market division, will transition to a new executive VP role with oversight of Wal-Mart’s much larger 3,421-unit supercenter operation in the U.S.

Assuming Moore’s previous position is Wal-Mart West executive VP Julie Murphy.