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Loehmann’s taps e-commerce expert as brand looks to relaunch as online company


New York -- Off-price retailer Loehmann's announced that Jeffrey Cripe is joining the Loehmann's advisory board, as the company builds its online marketplace. Founded in 1921, the company closed its brick-and-mortar stores after its bankruptcy in 2013. Now under new ownership, the brand is being expanded online.

Cripe, who manages e-commerce partnerships and business development at Christie's, has experience in ecommerce, branding, audience development, and strategic partnerships. The Loehmann's Advisory Board will work with the management team during its relaunch as an online retailer.

Cripe joined Christie's in February 2013 to help launch its ecommerce business, led by former founding members of Gilt Group. Prior to Christie’s, he worked at Birchbox. Founded in 2010, Birchbox pioneered the ecommerce subscription business model, recognizing an opportunity to deliver deluxe beauty and grooming samples monthly to men and women.

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