Christie's e-commerce chief joins Loehmann's board

Loehmann's has added a new e-commerce chief to help build the next phase of the off-price retailer's online marketplace.

Loehmann's said that Jeffrey Cripe is joining the Loehmann's advisory board. Cripe, who manages e-commerce partnerships and business development at Christie's, has experience in e-commerce, branding, audience development, and strategic partnerships.

“For nearly a century Loehmann’s has been an industry leader in off-price fashion, building relationships with customers that often spanned multiple generations. I look forward to working with management and the advisory team to unlock value by capitalizing on Loehmann's exceptional brand, legacy, and leadership,” Cripe said.

The Loehmann's advisory board will work with the management team during its relaunch as an online retailer.

"Jeffrey's experience in ecommerce and developing brand identities online will be extremely helpful to our team. His understanding of the online potential fits with our passion for building upon the Loehmann's heritage," stated Andrew L. Sole, Managing Member of Esopus Creek Advisors, which owns the Loehmann's name.

Cripe joined Christie's in February 2013 to help launch its e-commerce business, led by former founding members of Gilt Group. Since then, Christie’s e-commerce has become a global leader in the online sales of high-value fine art, design, and luxury goods.

Prior to Christie’s, Cripe worked at Birchbox. Founded in 2010, Birchbox pioneered the ecommerce subscription business model, recognizing an opportunity to deliver deluxe beauty and grooming samples monthly to men and women.