Dan Berthiaume

Dan Berthiaume

Senior Editor, Technology

Author Profile

Dan Berthiaume is senior editor, technology, at Chain Store Age. He is a recognized expert on retail technology and is well versed in all things tech, having covered the space since 1998.

Dan’s “Retail Insights” technology column was recognized by the prestigious Eddie & Ozzie Awards. He has been quoted and interviewed by a variety of publications and news sites, including CNBC, and has served as a moderator and session host at numerous industry events.

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ARTICLES BY THIS AUTHOR

6/24/2024
Long John Silver’s transforms omnichannel customer engagement
A major quick-service seafood restaurant chain is implementing an enterprise platform to unify its in-store and digital experience.

Dan Berthiaume
6/24/2024
Price Chopper/McKeever’s rolls out smart carts
Price Chopper and McKeever's Market & Eatery are bringing artificial intelligence to the in-store shopping experience.

Dan Berthiaume
6/24/2024
Target counters Prime Day with weeklong sales event
Target Circle Week returns in July.

Dan Berthiaume
6/24/2024
Amazon Prime Day is coming – on these dates
Amazon already announced that the 2024 edition of its Prime Day omnichannel sales extravaganza will occur in July, now it has revealed the exact timing.

Dan Berthiaume
6/23/2024
Target expands third-party assortment in new partnership
The Target Plus third-party marketplace is featuring sellers and products from a global e-commerce platform.

Dan Berthiaume
6/23/2024
Gen Z twice as likely to use this promotional media format
A new survey reveals Gen Z consumers say they use one type of promotional media almost twice as much as other generations.

Dan Berthiaume
6/23/2024
Walmart expands digital marketing efforts on TikTok, Roblox
Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality.

Dan Berthiaume
6/23/2024
Toys “R” Us creates history-making promotional film with generative AI
Toys “R” Us is in a first with its new brand film.

Dan Berthiaume
6/23/2024
Walgreens optimizes store operations and security
Walgreens Boots Alliance is leveraging an analytics solution to uncover store issues and resolve areas of loss in real time.

Dan Berthiaume
6/23/2024
Walmart hosting its biggest savings event ever — in July
Walmart Inc. will run its fourth major sales event of the year, and largest promotion in its history, next month.

Dan Berthiaume
6/20/2024
Shoppable content – the new omnichannel commerce frontier
Retailers are finding new ways to make a broader range of omnichannel content into points of consumer purchase.

Dan Berthiaume
6/20/2024
Amazon in AI partnership to help brands measure ad performance
Amazon is collaborating with an artificial intelligence-enabled market insight platform to measure the sales impact of ads across multiple retailers.

Dan Berthiaume