Amazon Prime Day is coming – on these dates
Amazon already announced that the 2024 edition of its Prime Day omnichannel sales extravaganza will occur in July, now it has revealed the exact timing.
Amazon’s 11th annual Prime Day event takes place from 12:01 am PDT Tuesday, July 16 through midnight PDT Wednesday, July 17. Members of the Prime paid membership service will have exclusive access to millions of deals across more than 35 categories including electronics, kitchen, beauty and apparel, with early deals starting Tuesday, June 25.
New deals will continue to drop as often as every five minutes during select periods throughout the event. Ahead of the event, Prime members can also request an invitation for access to invite-only exclusive Prime Day deals Amazon expects to sell out.
Chief Amazon rivals Walmart and Target are both hosting major sales events in July ahead of Prime Day. Walmart Deals is open to all customers while Target Circle Week is restricted to members of the free Target Circle loyalty program.
Customers who do not belong to Prime can join the program or start a free trial to participate in Prime Day. Themed shopping filters and guides for the promotion include back to school/college; small business; Black-owned, women-owned, military family-owned, Hispanic-owned, AANHPI-owned and LGBTQIA-owned businesses; and travel.
Other special features of this year’s Prime Day event include:
- Prime members can receive a $200 Amazon gift card instantly upon approval for a Prime Visa credit card from June 27-July 24 and an $80 Amazon gift card instantly upon approval for Prime store card from July 12-17. As an extra Prime Day perk, Prime cardmembers can also earn a total of 7% back on eligible Amazon.com purchases when they choose no-rush shipping with an eligible Prime membership, subject to availability.
- Starting now, Prime members can get Amazon’s lowest price ever on select Amazon devices and save up to 68% on other select Amazon devices.
- From June 26-July 15, Prime members can get coupons for $15 off a $75-plus total purchase when shopping at Amazon Fresh physical stores. Prime customers and those with a registered EBT card who have not previously signed up can get three free months (instead of one) of the new Amazon grocery subscription.
- From July 8-17, U.S. Prime members can shop additional deals directly from participating brands’ websites using Amazon Buy with Prime.
Advance preparation options
Prime members can use the Amazon Alexa-enabled device to track deals on products in their Amazon Wish List, Cart, or Save for Later. They can say, “Alexa, add [product name] to my cart,” and when a deal is available, they will get a notification on the device.
Prime members can also request an invitation from the product page, near the “Add to Cart” button, to save on the most popular products from top and emerging brands before they sell out. Members who are selected will be notified via email during Prime Day with instructions on how to purchase the item at the exclusive deal price.
In addition, Prime members can set up personalized deal notifications to be alerted when their recent searches and product views have deals. Customers can now visit the Prime Day event page on the Amazon Shopping app to create the deal alerts.
Influencers take the stage
Rapper Megan Thee Stallion officially announced the dates of Prime Day with her new music video and song, “It’s Prime Day.” The sale will also feature a curated selection of Megan Thee Stallion’s Prime Day picks, including early deals on items from her new “Hot Girl Summer” tour merchandise collection.
Each day, from July 8-15, other influencers including Jess Sims, Alyssa McKay, Monet McMichael, Jared McCain, Millie Bobby Brown, Meredith Duxbury and Alix Earle will drop curated deals on their favorite products across top categories including beauty, sports, and home.
Prime Day 2023 breaks sales records
According to Adobe Analytics figures covering over one trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories, consumers spent $12.7 billion online in the U.S. during the July 11-12, 2023 Prime Day event, representing 6.1% growth year-over-year, and setting a new record for Prime Day.
And according to data from the Numerator Amazon Prime Day Tracker, the average order size for Prime Day 2023 was $54.05, up 3% from $52.26 during Prime Day 2022.
“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, VP of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings—including over $2.5 billion during Prime Day 2023.”
Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the U.K. Prime members in India can shop on Prime Day later this summer. More information is available here.
Amazon Prime – a primer
In the U.S., Prime members have access to same or next-day delivery on tens of millions of products. Anyone can join Prime for $14.99 per month or $139 per year or start a free 30-day trial if eligible. Consumers ages 18-24 can try Prime Student with a six-month trial, then pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month.