Price Chopper/McKeever’s rolls out smart carts
Price Chopper and McKeever's Market & Eatery are bringing artificial intelligence to the in-store shopping experience.
The regional grocers are deploying Instacart Caper Carts in select Missouri stores, starting at Price Chopper in Parkville and McKeever’s Market & Eatery in Lee’s Summit. The carts use computer vision and AI to automatically identify items as they are placed in the cart
This initial rollout will be followed by a broader implementation in the coming months. Caper Carts feature an interactive screen to engage customers, track spending, provide direct access to coupons and deals through a loyalty program, and enable shoppers to check out from wherever they are in the store.
Caper Carts also have features such as personalized recommendations as customers shop and gamification elements that reward consumers once a spending threshold is achieved.
Price Chopper also recently joined the Instacart Storefront e-commerce platform, which features built-in catalog services for “rich browsing experiences,” automated marketing campaigns to boost customer conversion, and rapid deployment of the latest consumer-centric features and sales tactics for driving growth.
"Customers are increasingly choosing stores equipped with our Caper Carts, where they typically spend about 30 minutes shopping with the cart per visit. And now, we’re expecting similar enthusiasm at both McKeever’s Market & Eatery and Price Chopper," said David McIntosh, VP and GM of connected stores at Instacart.
"Caper Carts can enhance the shopping experience through personalized interactions, such as loyalty discounts,” said McIntosh. “They integrate smoothly into existing store operations and unlock incremental revenue streams for stores. We're excited about our growing partnership with these stores and the potential it holds."
"We're a home-grown grocery business committed to improving the shopping experience for customers across Kansas City," said Tim Cosens, CTO at McKeever's. "Our adoption of Instacart’s AI-powered Caper Carts is a significant step towards modernizing how we serve our customers. This technology not only makes shopping more efficient but also helps customers effortlessly discover new products and stay on budget, all during a single visit."
Price Chopper’s 52 Kansas City stores are locally owned by the Ball, Cosentino, McKeever, and Queen families, all of whom live in Kansas City and oversee store operations on a daily basis.
Based in San Francisco, Instacart partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores.