Walmart hosting its biggest savings event ever — in July
Walmart Inc. will run its fourth major sales event of the year, and largest promotion in its history, next month.
The discount giant will launch "Walmart Deals" from Monday, July 8, 5 p.m. ET through Thursday, July 11, at 11:59 p.m. ET. Customers will be able to shop thousands of deals on products in categories including electronics, home, toys, and travel via the Walmart e-commerce site and app.
In addition, the event will feature discounts on select back-to-school supplies, apparel and accessories, and uniforms. While Walmart Deals is open to all consumers, members of the Walmart+ paid membership service will have early access to sales items five hours before other shoppers starting at noon ET on Monday, July 8.
"(Walmart Week is) making it easier than ever to save money while discovering new items for summer with hyper-personalized content and a curated experience that makes the shopping fast and fun," said Walmart.
A preview of select Walmart Deals discounts is available here.
Walmart features special discount events
As mentioned above, 2024 has been a busy year for promotional extravaganzas at Walmart. The retailer just wrapped up Walmart+ Week, a seven-day omnichannel sales extravaganza with offers and savings exclusively for members of Walmart+.
Walmart+ Week was first introduced in 2023, when it lasted four days and coincided with the annual Amazon Prime Day discount event for members of the Amazon Prime paid subscription offering. Amazon has not yet released the specific dates for its 10th annual 2024 Prime Day event, beyond saying it will be held this July.
In addition to Walmart+ Week, the retailer ran a 24-hour Early Access event for members of its paid subscription service in April 2024. The sale featured a a variety of food and consumable products, including some limited-edition items.
Walmart initially launched Walmart+ in September 2020, and has added a number of features, perks and partnerships since. Walmart+, which the retailer has always said is not intended to be a competing service to Amazon Prime, costs $98 for its annual plan or $49 for qualifying government assistance recipients.
Walmart also ran its “Super Spring Savings Week” sale online and in-store in March 2024. The Super Spring Savings Week promotion was open to all customers.
Headquartered in Bentonville, Ark., Walmart operates more than 10,500 stores and numerous e-commerce websites in 19 countries.