Amazon goes live with Father’s Day promotion

Amazon is making sure Dad doesn’t get left out of its spring holiday sales efforts.

In an email to Chain Store Age, an Amazon spokesperson said the online giant is running a dedicated Father’s Day Shop storefront on its site through Sunday, June 15 (Father’s Day). The shop will feature discounts on holiday-themed products such as greeting cards, personal electronics, kitchen and grilling items, and apparel products.

Shoppers can also filter Father’s Day Shop product searches by persona such as techie, sporty, outdoorsy, cool and practical dads, as well as curated collections by price including gifts under $200, $100 and $50. Featured brands include Beats and TheraGun (electronics), LeCruset and Yeti (kitchen/grilling), Adidas and Ralph Lauren (apparel), and Kiel’s and Murad (men’s skincare/grooming).

Amazon also remembers Mom

Through Sunday, May 11 (Mother’s Day), the concurrently running Amazon Mother’s Day Shop features holiday-themed products such as greeting cards, gift sets, flowers, brunch ingredients, hosting items, and outfits, as well as curated collections such as deals, most-loved, and top 100+ products.

Customers can navigate the Mother’s Day Shop and filter by persona to receive curated picks for customer segments such as crafty moms, moms who love tech, and new moms.

Shoppers can also search for goods in the Mother’s Day Shop by price point (such as under $10) or by brand including Jimmy Choo, AllSaints, Swarovski and Tory Burch.