Although Amazon Prime Big Deal Days saw a slight increase in average order size, Numerator data indicates household spend shrank from the 2025 edition.
Amazon and Target are both turning the traditional holiday toy catalog on its head with interactive resources that promote products and entertain users.
Accenture data shows that the holiday shopping season is shaping up to be centered around consumers using artificial intelligence and feeling financial pressure.
Kelly Askew, Accenture global retail industry lead, says shoppers are accounting for the economy and using artificial intelligence this holiday season.