Wayfair reveals dates for annual 'Way Day' sales extravaganza
Wayfair’s biggest sales event of the year is returning – online and in-store.
The annual Way Day promotion will kick off Saturday, April 26 at midnight ET and run through Monday, April 28, with some early discounts launching Thursday, April 17.
Way Day runs online and in-store for the company’s Wayfair, AllModern, Birch Lane and Joss & Main banners. Additional deals will be available for members of the Wayfair Professional rewards program aimed at businesses such as interior designers and contractors.
New flash deals will drop every 24 hours. Customers will also receive savings on thousands of Wayfair Verified items. The recently launched Wayfair Verified program features items that have been evaluated and selected by Wayfair product specialists for quality and value.
[READ MORE: Wayfair launches ‘Verified' program highlighting its ‘most-trusted’ products]
Members of the Wayfair Rewards paid loyalty program will have 24-hour early access to discounts beginning Wednesday, April 25 and earn 5% back on every purchase.
The retailer launched Way Day in April 2018 as a 24-hour online shopping holiday, and then extended it to 36 hours in April 2019 and to 72 hours in April 2023.
"We know that now, more than ever, customers are looking to make thoughtful choices when it comes to their homes," said Wayfair president of commercial and operations, Jon Blotner. "Way Day is our moment to help them do just that – with unbeatable deals, incredible selection, and the convenience of free and easy delivery. Whether it's tackling spring organization, upgrading an outdoor space, or finding that perfect finishing touch, Way Day helps customers create spaces they love with value they feel good about."
Other Way Day offerings include:
- Starting April 17 and running through April 28, Wayfair will drop daily deals and Way Day doorbusters featuring both national and private label brands.
- New Wayfair Rewards members who sign up between April 17-28 can obtain 50% off their first year of Wayfair Rewards membership.
- Thousands of limited-time, 24-hour deals will be available throughout all three days of Way Day.
- Wayfair will offer free shipping sitewide throughout all three days of Way Day, with many items available for free full service delivery including full assembly and delivery the customer’s room of choice.
- Exclusive in-store savings will include doorbusters, register-to-win prizes, and family-friendly activities at the Wayfair store in the Chicago area. In-store offers will also be available at all AllModern, Birch Lane and Joss & Main locations.
In March 2025, Wayfair ran a seasonal multimedia brand campaign called "Welcome to the Wayborhood” for the second year in a row. The 360-degree campaign promoted spring home shopping and spanned every consumer touchpoint, including multiple creative TV spots featuring celebrities such as pop singer/talk show host Kelly Clarkson and retired pro basketball star Blake Griffin.
Wayfair generated $11.9 billion in net revenue for the year ended Dec. 31, 2024 and is headquartered in Boston with global operations. The company’s brand portfolio includes Wayfair, AllModern, Birch Lane, Joss & Main, Perigold, and Wayfair Professional.
