Wayfair launches ‘Verified' program highlighting its ‘most-trusted’ products
Wayfair Inc. has debuted a program that spotlights its “most-trusted” products — items that have been evaluated and selected by Wayfair product specialists for quality and value.
The online home furnishing giant’s new Verified program is designed to streamline the process for customers to shop for products that maintain a certain level of quality, with the products rigorously evaluated and confirmed by a dedicated team of merchants and product testers, according to the company.
“Verified products are loved by customers with high review ratings, offer great value, low return and damage rates and are only sold by trusted supplier partners,” Wayfair stated.
According to the Wayfair website, there are currently more than 5,000 Verified items. The assortment includes seating, beds and headboards, rugs, office furniture, lighting, TV stands and tables, décor and more.
"We know that shopping for home products online can be overwhelming — customers shouldn't have to guess if a sofa is comfortable or a table is sturdy," said Jon Blotner, president of commercial and operations at Wayfair. "With Wayfair Verified, we do the testing so they don't have to — sitting on sofas, assembling furniture, and evaluating every detail — so shoppers can feel confident, knowing we stand behind every selection."
Each Verified product undergoes a five-step evaluation process:
•Packaging & Assembly Assessment: Upon arrival, packaging experts evaluate the product's packaging, assembly experience, legal compliance, and instruction clarity.
•Comprehensive Quality Audit: Wayfair product specialists inspect each product against category and class-specific criteria to ensure quality and verify the accuracy of on-site details.
•Qualitative Quality Review: Product specialists hand test each item for comfort, material feel, stability and overall satisfaction.
•Value Determination: Product specialists assess the results of all inspections — packaging, assembly and quality — against its price, to determine if products clear the very high all-in value threshold for Verified.
•Verified Treatment: Once an item becomes Verified, product specialists create custom product videos and other content to highlight key features of the Verified items they love.
Boston-based Wayfair generated $11.9 billion in net revenue for the year ended Dec. 31, 2024. Its brands include Wayfair, AllModern, Perigold, Birch Lane, Joss & Main and Wayfair Professional.
