-
Britain’s Crew Clothing selects Lyris to power digital marketing campaigns
Emeryville, Calif. -- Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.
-
Reports: Shakeup at Delhaize America; Food Lion CEO out
New York -- Cathy Green Burns, president of Food Lion, has left the company and is being succeeded by Beth Newlands Campbell as part of a major organizational shakeup at Delhaize America, according to published reports. Delhaize America is a division of Brussels-based Delhaize Group. Campbell previously served as president of Hannaford Supermarkets.