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Starbucks launches in-store digital network

10/20/2010

Seattle Starbucks on Wednesday launched an in-store digital network for customers with mobile devices, in a partnership with Yahoo.

The network will provide customers with six channels: News, Entertainment, Wellness, Business & Careers, My Neighborhood and Starbucks. It is powered by free WiFi and developed for screens big and small. Customers with WiFi enabled laptops, tablets or smartphones can visit the network while in line or while enjoying their favorite beverage in the cafe.

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