News

JCPenney switching gears to growth mode
JCPenney Company cited strong financial results in the first quarter as the impetus for going on the offensive to gain back share and becoming the “preferred shopping choice for Middle America.”

JCPenney reported net sales of $2.86 billion compared to $2.80 billion in the first quarter of 2014. Same store sales increased 3.4% for the period.

The company has made inroads in recent quarters on its turnaround, and the company may finally be making progress on reconnecting with its core customers.
IBM expands analytics capabilities in marketing cloud
Armonk, N.Y. - IBM is releasing new design and analytics features as part of IBM marketing cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver customer experiences with a focus on personalization.

Expanded analytics and design capabilities in IBM marketing cloud can be deployed as an integrated solution or as individual offerings. They include:

Aca-believe it: 'Pitch Perfect' fashions at Express

Express is hoping to attract fans of the hit movie “Pitch Perfect” with a new fashion line targeted to Millennials.

The retailer has partnered with Universal Pictures and Gold Circle Entertainment's “Pitch Perfect 2,” in theaters May 15, to create a dual-gender collection based on the looks seen in the film.
Tango messaging service provides full e-commerce

Austin, Texas – Video and text messaging app Tango is partnering with Wal-Mart and Alibaba to offer full e-commerce functionality inside the Tango app. Tango is rolling out functionality to U.S. users, which will provide them with the ability to browse and purchase items available from Wal-Mart and the AliExpress international shopping site, which is hosted by Alibaba.
Sephora picks JD.com for Chinese launch

Sephora is looking to increase online sales by expanding its omnichannel capabilities in China with a new flagship store on JD.com.

Sephora says its JD.com store will be the largest cosmetics store on JD.com's platform, featuring over 1,200 items from more than 70 leading international cosmetic brands, including Dior, Guerlain, Givenchy, Benefit and Kenzoki, among dozens of others.
Starbucks college plan draws 2,200 employees

Seattle - One month after Starbucks and Arizona State University announced the expansion of a benefit to pay for employees’ college education, more than 1,800 have signed up, with more than 2,200 total. The Starbucks College Achievement Plan offers 100% tuition reimbursement for all four years of college.
American Apparel Q1 net loss widens

Los Angeles – Net loss at American Apparel Inc. grew to $26.4 million in the first quarter of fiscal 2015, from $5.5 million the same quarter a year earlier. Increased cost of sales and foreign currency translation, as well as legal, litigation and consulting costs related to the termination of founder/CEO Dov Chaney, helped boost net loss.
Whole Foods retools its recycling program

Whole Foods Market is embarking on a project to teach its environmentally-minded customers that not all recycling is created equal.

The retailer announced a new partnership with Recycling Across America that aims to help reduce global waste and close the loop with the reuse of recycled materials in manufacturing.
A shower of appreciation from Babies"R"Us

Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.
H&M to launch fashion for the face

H&M is looking to tap into some of the exploding growth in the beauty industry by launching its first beauty collection.

The retailer will launch the products this fall, with an assortment of makeup as well as hair care, body care and beauty tools. The company says the range, with an ever-evolving makeup selection, will focus on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.