H&M is looking to tap into some of the exploding growth in the beauty industry by launching its first beauty collection.
The retailer will launch the products this fall, with an assortment of makeup as well as hair care, body care and beauty tools. The company says the range, with an ever-evolving makeup selection, will focus on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.