Tango messaging service provides full e-commerce

Austin, Texas – Video and text messaging app Tango is partnering with Wal-Mart and Alibaba to offer full e-commerce functionality inside the Tango app. Tango is rolling out functionality to U.S. users, which will provide them with the ability to browse and purchase items available from Wal-Mart and the AliExpress international shopping site, which is hosted by Alibaba.



‘Consumers execute transactions with a proprietary Tango shopping cart and payment functionality. Transactions are hosted natively in the Tango app, rather than on the mobile Web.



‘Tango plans to partner with other retailers in Europe and the Middle East to expand its e-commerce capabilities. Alibaba purchased 25% of Tango for $215 million in March 2014.