Sephora picks JD.com for Chinese launch
Sephora is looking to increase online sales by expanding its omnichannel capabilities in China with a new flagship store on JD.com.
Sephora says its JD.com store will be the largest cosmetics store on JD.com's platform, featuring over 1,200 items from more than 70 leading international cosmetic brands, including Dior, Guerlain, Givenchy, Benefit and Kenzoki, among dozens of others.
"Sephora is dedicated to providing the best, most trusted beauty solutions for our customers, while making shopping more efficient, intelligent and fun," said Anne Veronique Bruel, president of Sephora Asia. "That's why we are delighted to be partnering with Chinese e-commerce pioneer JD.com, which is known for its superior customer service, fast nationwide delivery and longstanding reputation as the online source for guaranteed product authenticity. Sephora is renowned for its beauty solutions from the world's best brands. I am confident that together we will be able to provide Chinese consumers with a truly world-class online shopping experience, without the worry of counterfeits."
JD.com's industry-leading marketplace is increasingly the platform of choice for both domestic and internationally renowned brands and manufacturers, featuring dozens of leading global fashion and apparel brands.
"JD.com's Beauty Channel is focused on providing the highest-quality products and services to our customers and we are very excited to offer Chinese consumers convenient access to leading beauty solutions from Sephora, one of the world's top retailers," said Haoyu Shen, CEO of JD Mall. "As China's largest e-tailer, we are able to offer Sephora an end-to-end e-commerce solution that ensures Chinese consumers have the best possible brand experience when purchasing their beauty products online. Our direct cooperation with Sephora further strengthens the confidence of cosmetics shoppers in China that JD.com is the go-to site for the most sought after authentic name-brand products."
Sephora has over 2,000 locations in 32 countries